The objective of Rotary is to encourage and foster the ideal of service as a basis of worthy enterprises and in particular to encourage and foster:
First: The development of acquaintance as an opportunity for service
Second: High Ethical Standards in Business and Professions, the recognition of the worthiness of all useful occupations, and the dignifying of each Rotarian’s occupation as an opportunity to serve society.
Third: The application of the ideal of service in each Rotarian’s personal, business and community life.
Fourth: The advancement of international understanding, goodwill, and peace through a world fellowship of business and professional persons united in the ideal of service.
(Dr. Krishna Murari)